A Fuzzy Goal Programming Approach to Mobile Application Marketing
Parag Dutta1, Purabi Deb Choudhury2
1Parag Dutta, A PG Student, Department of Mathematics, Assam University, Silchar. Assam, India.
2Purabi Deb Choudhury, A PG Student, Department of Mathematics, Assam University, Silchar. Assam, India.
Manuscript Received on August 20, 2015. | Revised Manuscript Received on August 29, 2015. | Manuscript published on September 20, 2015. | PP: 1-3 | Volume-3 Issue-10, September 2015. | Retrieval Number: J06630931015/2015©BEIESP
Open Access | Ethics and Policies | Cite
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper presents an application of a fuzzy goal programming approach to mobile application marketing. A special type of membership function (generalized bell membership function) is used to solve the system. Firstly the problem has been formulated with equal priorities and then with unequal priorities. The main goal of this problem is to maximize the profit and sales of the mobile application marketing. Finally, the optimal result has been obtained.
Keywords: Fuzzy goal programming, Bell membership function, Mobile application, Equal and unequal Priority.